Soh is the Chief Technology Officer of Austral Group. He has been in the Telco industry for more than 12 years and has grown his previous company to become one of the leading Main Contractor companies in providing integrated services & implementation solutions - with projects close to RM100 million in three years. Amongst notable awards received includes DiGi Telecommunication & Ericsson Malaysia's top performance contractor from 2016 to 2018 while he was serving as the Account Director.